“Oh, yes, I'm going to vote for your husband,” most said.
Somewhat surprised, Martha asked why.
“Oh, you know, because of that ad.”
“What ad?”
“The one with the
dog.”
The one with the dog was the extra footage shot after we
filmed the planned TV spots. The cameraman had captured footage of our family’s
back yard badminton game, with our black and white mongrel dog watching the
shuttle-cock go back and forth over the net, his little head moving back and
forth in time with each play, his cute little tail keeping a steady beat.
Unbeknownst to all of us, Anchorage's Humane Society sent out fliers endorsing
me. As I would later learn, any ordinance pertaining to animals always drew the
biggest crowds to assembly meetings, far surpassing even those related to children’s
issues.
Though I am forever grateful to Jamie, I mostly credit Bryan
“Tim” McGinnis, then a recent Harvard graduate and Anchorage borough employee,
for helping me win over voters. Soon after I announced my candidacy, Tim
visited me at home.
“I can help get you elected,” he said. I immediately invited
him in.
I had no experience in government service but knew my
background made me a good fit for the job of mayor. Years as a Peace Corps
Director in India taught me the value of public service, and subsequent years
as a pipeline industry consultant and lawyer convinced me that Anchorage was
poised to experience significant economic development. Tim helped me capitalize
on that experience and develop a platform that would later become an action
plan for my years as mayor (197two1975): government that is responsive to all
citizens and not just the few (i.e., developers); taxes and government services
that are restrained and made cost-effective; organized land-use planning; and
quality public transportation.
My campaign also focused on maintaining Anchorage's quality
of life and supporting more bike paths and greenbelts. These items—bikes and
parks—were new to me and relatively new to Anchorage. During the campaign, we
ran television ads about how if elected, my administration would clean up a
favorite recreational area running through the heart of Anchorage—Campbell
Creek. To reinforce such conservationist thoughts, we made our campaign colors
green and blue.
My proudest accomplishment as mayor of Anchorage was the
creation of the community councils. The idea was sparked at a luncheon in 1973
with Portland Oregon's mayor, who explained how he once formed neighborhood
groups to help get him elected and afterwards, kept them as advisors to what
his constituents were expecting. If I could make a similar system work in
Anchorage, I could emphasize what I thought were the two most important issues
facing our community: land use and transportation. If Anchorage residents
became more involved in their neighborhoods, they might respond more favorably
to land decisions and to the possibility of a public bus system.
I introduced the community council idea to the Assembly at
one of their evening meetings, and, somewhat to my surprise, a majority voted
immediately to pass this somewhat radical idea—direct public participation in
public decision-making. The success of these bodies allowed me to strengthen my
land planning efforts and, ultimately, launched Anchorage’s “People Mover”
public transportation system.
I assume that a few Assembly members may still curse me for
having encouraged non-elected citizens to take the time to fashion their own
strong—and mostly well thought-out—opinions before taking their concerns and
complaints to the Assembly.
It must sometimes feel to elected officials like democracy is about to
unravel. I hold the opposite view. The essence of democracy, I believe, is
public participation. And now with our community councils, Anchorage has the
right balance for a healthy community.
During his more than sixty years in Alaska, Jack Roderick has been a truck-driver,
small business entrepreneur, lawyer, teacher, and author of Crude Dreams. A Personal History of Oil
& Politics in Alaska, published by Epicenter Press in 1997. During
1967-68, he served as regional director of the U.S. Peace Corps in India, and
in 1970-71, was government relations advisor to Alyeska Pipeline Service
Company (TAPS). Elected Mayor of the Greater Anchorage Area Borough in
1972, he served until the City of Anchorage and the Borough unified in 1975 to
become the Municipality of Anchorage. Roderick is now writing his memoir.
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